Can schools do without printed marketing comms?

Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new...

Desktop vs mobile websites

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share compared to mobile and tablet (57% / 37% / 6%) (statcounter) and a significant proportion of audiences are business users. But is that the whole story? 57% of users say...

Is trend and fashion important to a school’s brand identity?

No school wants to appear out of touch and oblivious to worldly change. And, no school should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Obviously not. Some schools have existed for hundreds of years and survived precisely because they have maintained their standards, values...

To create cut through with lasting resonance advertising and campaigns need a strong and well thought through concept linked to the core idea of the brand.

An obsession with mark

Paradoxically we have never had so many new business requests for 'a new logo'. In the current communications landscape the single marque itself is having to be reconsidered. Increasingly, there are greater opportunities for the visual identity to be applied but a single, static marque is becoming marginalised. We talk about a brand tapestry where...

Whoever you want to be. Stonar.

Ad campaign for Stonar School. SaveSave

Bibico by Snow

The identity we've created for Bibico. SaveSave SaveSave

So what’s all this fuss about branding then?

So what’s all this fuss about branding then? Branding is often treated with suspicion sometimes characterised as vacuous and superficial. And there is no doubt, branding done well is a great skill and often involves creating clever illusions. This is both it’s glory and it’s sorrow. But any brand that is going to be truly...

I ❤️ you

We are flattered the National Trust have recently adopted nationally the design we created for one of their sites, Brean. See blog post February 2011.

Marketing Communications for Schools

Schools, both independent and state, are having to think more creatively about their branding and marketing communications. Senior leadership are of course conscious of new admissions and retaining pupils – these will alway be important objectives. Increasingly though we have been involved in designing pieces for schools that don't fall directly inline with more traditional promotional comms such as prospectuses. One of...