This month sees the launch of the new Monkton Combe School advertising campaign Ice House Design have created. School advertising historically has largely tended to be a few smiling, attractive kids depicted in pleasant surroundings. Okay, but when ads need cut through and show the individuality of the institution (which they should), a more creative approach should be taken. The proposition we came up with for Monkton advertising campaign came from ‘looking at schooling differently’. We wanted to make images that were challenging, stimulating and contained humour. Images that articulate a sense of what the school is and have the participation of the pupils. The design for the advertising needed to pull itself away from the masses. Ice House Design have created a sequence of 5 ads using various anamorphic illusions that incorporate the broad age range of pupils.
“…to fall in love with the business again”.
What could be nicer than making a client this happy? When Jon came to us asking for a new identity for his Bath piano shop we couldn’t resist giving him ideas for the exterior and interior of his showroom too. Some simple suggestions have made a significant difference.
The Piano Shop Bath
This week we've been appointed to work with the world famous Bath Abbey on their interpretation project. The Abbey is one of the most popular places in the South West with over 350,000 visitors per year. Clearly, the Abbey is most importantly a church and a place of worship. Our task is to achieve the right balance between satisfying the hunger for knowledge and a calm place for prayer.
We are delighted to have taken on a new designer from January. Matt trained at Bath Spa University, has natural flair of design and is already proving himself to be a valuable asset to Ice House Design.