To create cut through with lasting resonance advertising and campaigns need a strong and well thought through concept linked to the core idea of the brand.
No school wants to appear out of touch and oblivious to worldly change. And, no school should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Obviously not. Some schools have existed for hundreds of years and survived precisely because they have maintained their standards, values... Continue Reading →
Paradoxically we have never had so many new business requests for 'a new logo'. In the current communications landscape the single marque itself is having to be reconsidered. Increasingly, there are greater opportunities for the visual identity to be applied but a single, static marque is becoming marginalised. We talk about a brand tapestry where... Continue Reading →
So what’s all this fuss about branding then? Branding is often treated with suspicion sometimes characterised as vacuous and superficial. And there is no doubt, branding done well is a great skill and often involves creating clever illusions. This is both it’s glory and it’s sorrow. But any brand that is going to be truly... Continue Reading →
We are flattered the National Trust have recently adopted nationally the design we created for one of their sites, Brean. See blog post February 2011.
Schools, both independent and state, are having to think more creatively about their branding and marketing communications. Senior leadership are of course conscious of new admissions and retaining pupils – these will alway be important objectives. Increasingly though we have been involved in designing pieces for schools that don't fall directly inline with more traditional promotional comms such as prospectuses. One of... Continue Reading →