Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share compared to mobile and tablet (57% / 37% / 6%) (statcounter) and a significant proportion of audiences are business users. But is that the whole story? 57% of users say... Continue Reading →
Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new... Continue Reading →
No school wants to appear out of touch and oblivious to worldly change. And, no school should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Obviously not. Some schools have existed for hundreds of years and survived precisely because they have maintained their standards, values... Continue Reading →
So what’s all this fuss about branding then? Branding is often treated with suspicion sometimes characterised as vacuous and superficial. And there is no doubt, branding done well is a great skill and often involves creating clever illusions. This is both it’s glory and it’s sorrow. But any brand that is going to be truly... Continue Reading →
An early sketch of the last phase of the logo marque development, part of the branding project we undertook for Altus Ltd, based in Bath. Teasing out the nuances of an organisation and boiling them back to a collection of marks which capture the essence are at the nub of what we do. A logo marque... Continue Reading →
Delivered this morning the new Altus business cards for the group. 700gsm, duplexed, uncoated, debossed and foiled. Understated, elegant and really rather nice.
Ice House Design have been awarded the contract to create a visual identity for Calls in Confidence. An organisation whose raison d'etre is to assist employees and management with grievances and problems with anonymity and sensitivity. The application of the identity will be over print and web. Okay, so we want to tease out the secure... Continue Reading →
A great start to the year. Ice House Design have been awarded the creative brief for the brand development of the Bath Preservation Trust (BPT) and its four museums in Bath, No.1 Royal Crescent, Herschel Museum of Astronomy, Building of Bath Collection and Beckford's Tower. These institutions are of huge interest locally, nationally and internationally. Our... Continue Reading →