Desktop vs mobile websites

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share compared to mobile and tablet (57% / 37% / 6%) (statcounter) and a significant proportion of audiences are business users. But is that the whole story? 57% of users say... Continue Reading →

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Can schools do without printed marketing comms?

Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new... Continue Reading →

Logo marque development – Altus

An early sketch of the last phase of the logo marque development, part of the branding project we undertook for Altus Ltd, based in Bath. Teasing out the nuances of an organisation and boiling them back to a collection of marks which capture the essence are at the nub of what we do. A logo marque... Continue Reading →

Calls in Confidence – branding

Ice House Design have been awarded the contract to create a visual identity for Calls in Confidence. An organisation whose raison d'etre is to assist employees and management with grievances and problems with anonymity and sensitivity. The application of the identity will be over print and web. Okay, so we want to tease out the secure... Continue Reading →

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