Elmore Kitchens – desktop vs mobile website

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share compared to mobile and tablet (57% / 37% / 6%) (statcounter) and a significant proportion of audiences are business users. But is that the whole story? 57% of users say... Continue Reading →

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Is trend and fashion important to a school’s brand identity?

No school wants to appear out of touch and oblivious to worldly change. And, no school should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Obviously not. Some schools have existed for hundreds of years and survived precisely because they have maintained their standards, values... Continue Reading →

So what’s all this fuss about branding then?

So what’s all this fuss about branding then? Branding is often treated with suspicion sometimes characterised as vacuous and superficial. And there is no doubt, branding done well is a great skill and often involves creating clever illusions. This is both it’s glory and it’s sorrow. But any brand that is going to be truly... Continue Reading →


Logo marque development – Altus

An early sketch of the last phase of the logo marque development, part of the branding project we undertook for Altus Ltd, based in Bath. Teasing out the nuances of an organisation and boiling them back to a collection of marks which capture the essence are at the nub of what we do. A logo marque... Continue Reading →


Duplexed, debossed and foiled business cards

Delivered this morning the new Altus business cards for the group. 700gsm, duplexed, uncoated, debossed and foiled. Understated, elegant and really rather nice.


Identity marks underway

Preliminary work on identity mark for Bath PreservationTrust.


Calls in Confidence – branding

Ice House Design have been awarded the contract to create a visual identity for Calls in Confidence. An organisation whose raison d'etre is to assist employees and management with grievances and problems with anonymity and sensitivity. The application of the identity will be over print and web. Okay, so we want to tease out the secure... Continue Reading →


No.1 Royal Crescent and Bath Preservation Trust Branding

A great start to the year. Ice House Design have been awarded the creative brief for the brand development of the Bath Preservation Trust (BPT) and its four museums in Bath, No.1 Royal Crescent, Herschel Museum of Astronomy, Building of Bath Collection and Beckford's Tower. These institutions are of huge interest locally, nationally and internationally. Our... Continue Reading →


Thomas branding

We are delighted to have been chosen to develop the Thomas brand. A company with huge heritage and oodles of goodwill assoicated with it but sadly in decline more recently. The good people of Eurocoin have picked it up by the scruff of its neck shaken it down and since being appointed we're busy helping... Continue Reading →


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