To create cut through with lasting resonance advertising and campaigns need a strong and well thought through concept linked to the core idea of the brand.

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Monkton Combe School advertising campaign launch

This month sees the launch of the new Monkton Combe School advertising campaign Ice House Design have created. School advertising historically has largely tended to be a few smiling, attractive kids depicted in pleasant surroundings. Okay, but when ads need cut through and show the individuality of the institution (which they should), a more creative approach should be taken.  The proposition... Continue Reading →

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