Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share compared to mobile and tablet (57% / 37% / 6%) (statcounter) and a significant proportion of audiences are business users. But is that the whole story? 57% of users say... Continue Reading →
Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new... Continue Reading →
No school wants to appear out of touch and oblivious to worldly change. And, no school should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Obviously not. Some schools have existed for hundreds of years and survived precisely because they have maintained their standards, values... Continue Reading →
To create cut through with lasting resonance advertising and campaigns need a strong and well thought through concept linked to the core idea of the brand.
So what’s all this fuss about branding then? Branding is often treated with suspicion sometimes characterised as vacuous and superficial. And there is no doubt, branding done well is a great skill and often involves creating clever illusions. This is both it’s glory and it’s sorrow. But any brand that is going to be truly... Continue Reading →
An early sketch of the last phase of the logo marque development, part of the branding project we undertook for Altus Ltd, based in Bath. Teasing out the nuances of an organisation and boiling them back to a collection of marks which capture the essence are at the nub of what we do. A logo marque... Continue Reading →
This month sees the launch of the new Monkton Combe School advertising campaign Ice House Design have created. School advertising historically has largely tended to be a few smiling, attractive kids depicted in pleasant surroundings. Okay, but when ads need cut through and show the individuality of the institution (which they should), a more creative approach should be taken. The proposition... Continue Reading →