Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new... Continue Reading →
No school wants to appear out of touch and oblivious to worldly change. And, no school should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Obviously not. Some schools have existed for hundreds of years and survived precisely because they have maintained their standards, values... Continue Reading →
To create cut through with lasting resonance advertising and campaigns need a strong and well thought through concept linked to the core idea of the brand.
Schools, both independent and state, are having to think more creatively about their branding and marketing communications. Senior leadership are of course conscious of new admissions and retaining pupils – these will alway be important objectives. Increasingly though we have been involved in designing pieces for schools that don't fall directly inline with more traditional promotional comms such as prospectuses. One of... Continue Reading →
This month sees the launch of the new Monkton Combe School advertising campaign Ice House Design have created. School advertising historically has largely tended to be a few smiling, attractive kids depicted in pleasant surroundings. Okay, but when ads need cut through and show the individuality of the institution (which they should), a more creative approach should be taken. The proposition... Continue Reading →