The design industry collectively is urging itself on and asking clients to ‘design themselves out of a downturn’. The Design Council, Design Week and scores of agencies and urging their clients not to slash their comms budgets pointing out that in the long run this will do more harm than good. And in many ways they are quite right. However, our feeling is that clients will of course squeeze their costs and reduce marketing spend where they can. Organisations who have supported design companies in the good times need a creative agency who show flexibility in more difficult economic times. This is why we have reduced our charge out rates for 6 months from August 1st. Moreover, it is even more important than ever to maximise strategic and creative thinking focussing on a specific audience which ultimately will strengthen an organisation or brand and ultimately reap future prosperity.