Monthly Archives: April 2009

Les Abraham has joined Ice House Design. Les has considerable experience in branding and strategic design from one of the top London agencies. The only down side is that he’s an Arsenal fan.


In the last 6 months Ice House Design has been commissioned by several medium sized companies to ‘progress’ their visual identity primarily to remain sharply focussed in these more economically demanding times. This process involves an audit of all current marketing and corporate communications, evaluation and progression where necessary. These projects are not wholesale re-brands but highly considered brand development – gently tweaking and pushing the visual identity so it works harder to get the salient messages across. We call it brand massage.