“…to fall in love with the business again”.
What could be nicer than making a client this happy? When Jon came to us asking for a new identity for his Bath piano shop we couldn’t resist giving him ideas for the exterior and interior of his showroom too. Some simple suggestions have made a significant difference.

The Piano Shop Bath

This week we've been appointed to work with the world famous Bath Abbey on their interpretation project. The Abbey is one of the most popular places in the South West with over 350,000 visitors per year. Clearly, the Abbey is most importantly a church and a place of worship. Our task is to achieve the right balance between satisfying the hunger for knowledge and a calm place for prayer.

Ice House Design have been awarded the contract to create a visual identity for Calls in Confidence. An organisation whose raison d’etre is to assist employees and management with grievances and problems with anonymity and sensitivity. The application of the identity will be over print and web.

Okay, so we want to tease out the secure aspect of the business. For the mark we’ve got a couple of interesting c’s there which might be useful and we need to bring in friendliness and approachability with the type. So the names is long; how do we get this to work in a more portrait orientation. And, what colour palette might articulate strength, confidence, professionalism and security whilst being friendly…? Come back in a few weeks.

A great start to the year. Ice House Design have been awarded the creative brief for the brand development of the Bath Preservation Trust (BPT) and its four museums in Bath, No.1 Royal Crescent, Herschel Museum of Astronomy, Building of Bath Collection and Beckford’s Tower. These institutions are of huge interest locally, nationally and internationally. Our job is to create a unified visual identity which articulates the relationship between the BPT and its museums and provide No.1 Royal Crescent with a unique identity which will underpin all communications in print, online and interpretation. Easy to say, less easy to do.

Branding and graphic design

Bath Preservation Trust award Ice House Design with branding and graphic design project, January 2012


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