Ice House Design have been awarded the contract to create a visual identity for Calls in Confidence. An organisation whose raison d’etre is to assist employees and management with grievances and problems with anonymity and sensitivity. The application of the identity will be over print and web.
Okay, so we want to tease out the secure aspect of the business. For the mark we’ve got a couple of interesting c’s there which might be useful and we need to bring in friendliness and approachability with the type. So the names is long; how do we get this to work in a more portrait orientation. And, what colour palette might articulate strength, confidence, professionalism and security whilst being friendly…? Come back in a few weeks.